HOW TRANSPARENT short food supply chains are?
You definitely have heard about transparency and how it is considered to be a key priority on the European agenda to enhance farmers’ position in the food supply chain. Market transparency is identified as a tool to foster effective conditions of competition along the food supply chain by reducing current information asymmetries. Farmers have rather limited price/supply/demand information, whereas their prices are transparent. This information gap undermines farmers’ trust in food supply chains and hampers their decision making. In the [...]