What should be my Business Model Idea about?
Your Business Model should be based on the Multifunctional Farm that you envision; whether you prefer focusing more on Social and Didactic activities or Tourism, you can certainly take inspiration from different fields.

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What is Multifunctional Agriculture?
Multifunctional agriculture is an umbrella term used to indicate companies that combine their agricultural production and environment with services to society: care farming, farm education, farm shops/short chains, agricultural day care, agricultural nature management and agrotourism. Key to these services is the relationship between farms and civilians/consumers. In other words, multifunctional agriculture is the reconnection of agriculture to society. (Source: WUR)

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What tools or resources can help me building my Business Model?
You can make use of the Readiness Tool, the Business Model Canvas, and even the Practitioner’s Identikit, all available on our website.

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Should my business proposal and reflections be written in English?
Yes, the working language in the eTOMATO project is English

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Can I choose a business proposal that involves the integration of other small businesses?
Yes, as long as you develop and analyze all dimensions of the business at BMC

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If I have done the online course on only one of the three dimensions (Intro + one among RT, SFSC or S&DA), Can I choose and develop a business proposal focused on a different dimension?
Yes, you can

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How long should the BCM pitch be?
Try to keep it short. Focus on the things that make your business unique. After the pitch questions and a discussion will follow.

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In what order should I present my BCM?
It is recommended to start with the blocks about creating value.

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How many streams of my revenue should I list in my Business Model Canvas ?
List the first three streams of your revenue. If you do some things for free, add them too.

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How do I check if my Business Model Canvas is working in practice?
Before you worry about initial funding, marketing or business model whether it will work you need to start with an idea – not just an idea, but a unique one. …

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