Off to market: but which one? Understanding the participation of small-scale farmers in short food supply chains
Some research has identified the elements that impact the importance small-scale farmers attach to different marketing channels of short food supply chains. In other words, which farmers choose which markets to seel their produce. In this research, two entirely different types of markets that are considered are: “conventional” markets, with no restrictions on locality, where the farmer-market relationship is based on binding contracts, and “farmers’ markets” where only local farmers can sell ad hoc, and where they use [...]